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The Change.org petition I chose “Close Surabaya Zoo”. The zoo is one of the biggest in Southeast Asia and is the home to over 350 species. According to the site, “the zoo has fallen into disrepute over the last few years with widespread allegations of mistreatment, corruption, and uncontrolled breeding. (Buchanan, 2014). As a huge animal lover this petition is very important to me. It currently has 357,025 supporters and the number keeps growing.

The zoo petition also has a Facebook page that links to change dot org and Twitter. The page has 5850 likes. The page allows social media users to talk about issues at the zoo and share any more information they have about the animal abuse taking place.

Social Media has helped bring the issue to hundreds of thousands of people. For example, Peta recently became involved thanks to social media. Peta also started a petition too close to the zoo and have nearly 80,000 supporters who all wrote to the Indonesian government.

if it weren’t for social media none of us would be able to share this cause on sites like Facebook, Twitter, or Google +. We would have no way to gather with a large populous to discuss this issue. I hope that because the word is out about how bad this zoo is, that they decide to shut it down.

References:

Buchanan, Trevor. Close Surabaya Zoo. Change.org, 2014. Web. 25 May. 2014. Retrieved from: change.org/petitions/dr-susilo

 

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TMZ

The person I chose to follow on Twitter is the website/TV show TMZ. The company is the “go to” website when it comes to celebrity gossip, breaking news, and sometimes, actual news. They have dozens of people that tweet on their behalf. They send out tweets every couple of minutes and at all times of the day. Unfortunately, most of the information that they tweet out is not interesting or important. For example, they have a story about Julie Chen (The View) doing a Barbara Walter’s impression, and a story about Bruce Jenner at the airport ready to fly to his step-daughter Kim Kardashian’s wedding. The website is known to stir up controversy among, not only celebrities, but with regular people too, by allowing users to make comments under the stories.

I think TMZ uses Twitter effectively. They send out stories, that sometimes have inside information or are exclusives, out to their fans in a timely manner. They always seem to have the jump over other news stations. For example, when Michael Jackson died and when Paul Walker died, TMZ was the first person to announce it via Twitter/ and their website. The one thing I think they could change is some of their inappropriate and misleading headlines. They have also been known to have stories that bully people about their weight or looks. That is another thing they need to change.

References:

http://https://twitter.com/TMZ

Week 4 Project

Celebrate With Me!

 

According to “Statistic Brain”, nearly 58-percent of Internet users, worldwide, use any kind of social media. With this generated interest, more people are going to school for communication and technology degrees. Thanks to my current class “Communicating through Media and Tech” via Walden University, I was able to create my own WordPress blog. In my blog I take a closer at how businesses and Fortune 500 companies utilize social media, how you can draw more people to your blog, and the importance of email marketing.

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Check out my blog and leave me your thoughts.

 

Thank you,

Courtney

 

*An additional way I could promote my blog would be to use sites like Facebook, Twitter, Instagram, and even Pinterest to share the link to my blog. In my headline on the social media sites I can use basic words to describe the blog and catch the reader’s attention.*

MEDC Week 3 Project

The corporation whose social media presence I chose to take a closer look at is Southwest Airlines (SW). After researching more about this airline company, I came to realize that they have a very strong social media presence. One area where they are really popular is on Twitter, with over 1.65 million followers, and have sent out nearly 17,000 tweets. On this site they share giveaways, charity events they are involved in, specials, fun facts, participate in “Throwback Thursdays”, and announce the winners for any contests they are holding. SW also has their own Facebook page, and have accumulated 4.2 million likes. They have almost all the exact same information on FB that they do on Twitter. Finally, they have a blog called “Nuts about Southwest”. “The Nuts About Southwest blog is mostly the result of employee posts-writing about their life at SW, issues, people, etc. There are about 30 regular bloggers, but more appear to jump in on occasion-such as the recent 40 year anniversary campaign” (Ivey, Mark, 2011). On this blog they share some of the same information as they do on the other social media sites, expect there are more in-depth pieces by many different authors. The blog also has links to the other sites they are on.

Recently, a video went viral on YouTube that showed a SW flight attendant using her sense of humor to make passengers laugh, while she was reading the safety procedures. https://www.youtube.com/watch?v=07LFBydGjaM The company took this opportunity to plaster the video on their FB page, Twitter feed, and website. This lead to comments by thousands of people who said they had the same “awesome experience” with their SW flight attendants, and other people who said they “now want to fly Southwest” because of the video. This was a good way/opportunity to self-advertise. SW is also good at giving back and holding contests for people to win free flights, money, etc. This looks really good for the company, and encourages people to interact with them more.

The one area where I think the company could improve in social media, is how often they respond to complaints, compliments, and suggestions. The only site I noticed that they responded to a couple people, over a month timespan, was on Facebook. Customers want to know they are valued and using social media is the quickest and most effective way to do so. “Consumers are very enthusiastic about the opportunity to be heard by the companies they do business with and to share their experiences with others” (Postman, 2009, p.11).I think responding to more than a handful of people would be very beneficial for the company.

Overall, I think SW is doing a wonderful job with their social media presence.

References:

http://www.blogsouthwest.com/blogsw/

https://www.facebook.com/Southwest

https://twitter.com/SouthwestAir

Ivey, Mark. Southwest Airlines and Social Media Strategy. 5 Lessons for Marketers. Social Media Explorer, 30 June. 2011. Web. 4 May. 2014. Retrieved from: http://www.socialmediaexplorer.com/social-media-marketing/southwest-airlines-strategy/

Postman, J. (2009). SocialCorp: Social media goes corporate. Berkeley, CA: New Riders Press.